17 November 2014 #Corporate
Clarkslegal’s corporate team, led by Partner Ashan Arif, successfully advised BNP Paribas owned LaSer Loyalty SAS on its multi-million Euro sale of 5one Marketing Limited, a consultancy providing services, analysis and software to retailers, to MasterCard. The deal includes the sale of 5one’s US and South African subsidiaries.
DC Advisory provided LaSer with corporate finance advice.
Herbert Smith Freehills were legal advisers to MasterCard.
Laser’s head of legal was delighted with the outcome and paid tribute to the role played by Clarkslegal: “We were very pleased with the role undertaken by Clarkslegal, who were very effective throughout the project. I am very happy to recommend the Clarkslegal M&A team”. Daniel Rithou, Head of Legal, LaSer SA.
Ashan was pleased with the outcome commenting: “This was always an important transaction for LaSer and I am pleased that we have played a leading role in successfully concluding the sale. Discussions were not always straight forward and required skilful negotiation, drive and commitment to get the deal over the line. I am delighted that once again my team has demonstrated real capability and desire to deliver on the client’s objectives”.